I liked Preston Smith from the very start.
We talked about sports and music, teased each other like high school friends, and bonded over stories of our young kids and smart, loving wives. We also shared a hardscrabble past and a set of small shoulder chips that produced in both of us a forward-leaning posture and an abiding passion for education reform.
But there’s so much more to Preston, the CEO and co-founder of Rocketship Education, maybe the hottest CMO in America. He made it out of a tough neighborhood, attended and excelled at a top-flight university, joined Teach For America, won awards for his extraordinary teaching, served as a founding principal in his early twenties, and then started the first Rocketship school—turning both into the highest performing schools in San Jose, CA.
He worked his way up through the organization, and when CEO John Danner resigned in early 2013, Preston, at only 33, took the organization’s helm and was charged with overseeing both its existing eight schools and audacious national growth plans.
I was lucky enough to be part of a two-year...