Research Director at Crux Research
With 20+ years of strategic research experience, Maureen is involved in all aspects of qualitative and quantitative project management at Crux Research. In addition to report writing, she specializes in quantitative and statistical analysis, including the design and implementation of statistical techniques and models. Additionally, she is involved in the programming of online surveys using our survey software platform.
Prior to joining Crux Research, Maureen spent 10 years managing the marketing research function at Wegmans Food Markets. There, she managed all corporate initiatives related to market share, market segmentation, customer satisfaction, loyalty/retention, brand equity, advertising and promotion evaluation, product positioning/pricing, trade area analysis, demographic analysis, new market and site evaluation, market potential analysis, secondary research and competitive performance benchmarking. Additionally, Maureen was involved in the conduct of data mining using the customer profile data and transaction behavior.
Maureen holds a Bachelor of Science in applied and mathematical statistics from Rochester Institute of Technology.