President and Founder of Crux Research
John Geraci is the president and founder of Crux Research. A seasoned researcher with a broad base of experience, John has earned a reputation as a go-to researcher for understanding today’s youth generation and for market research on topics in education. A veteran of one of the nation’s largest research firms (Harris Interactive), John has overseen nearly two million interviews. His clients have included public school districts, colleges/universities, consumer packaged goods companies, advertising agencies, media, manufacturers, dot-com businesses, technology firms, foundations, and associations. He has directed more than 2,000 market research projects.
John is frequently quoted on youth marketing issues. He has been interviewed by CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA TODAY, and other media outlets such as Brand Week and Advertising Age. He has presented at more than seventy-five industry events and symposia.
He holds a B.A. in economics (cum laude) from the University of Rochester and an M.B.A. from the William E. Simon Graduate School of Business Administration at the University of Rochester.